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Transparency

How we get paid

A standard you cannot see is not a standard. Here is exactly how AnnuaLife makes money.

We believe you should understand how anyone advising you is compensated, because incentives shape advice. Here is ours, in plain language.

We are a licensed agency

When someone we help decides to purchase an annuity or life insurance product, the issuing insurance company pays AnnuaLife a commission. That commission is built into the product and does not come out of your deposit as a separate fee; your rate is your rate. This is the standard model for insurance agencies.

What that means for you

  • Our education is free to read, with no signup wall.
  • Our calculators are free, with no email required.
  • You are never charged a fee to get matched with an advisor.
  • Because we are paid on a sale, we hold ourselves to telling you when not to buy. That is the check on the incentive, and we take it seriously.

How we manage the conflict

Every incentive model has a potential conflict; hiding it is the problem, not the model. We manage ours by publishing honest disadvantages on every product page, by maintaining a "when not to buy" guide, and by requiring that the advisors we match you with are verifiable by name and designation. If an annuity does not fit you, the right outcome, and the one we train for, is for you to hear that clearly.

Not advice. This page explains compensation, not a recommendation. Always read a product's disclosure documents and consider your own situation before buying.
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